A ghost is your collaborator. There is no shame in getting help.
“As self-publishing gains cachet, more business people are looking at books as
effective promotional tools. The actual writing often is the hardest part.
For first-timers, many publishing firms offer research
and ghostwriting services.” — Inc. magazine
Without a ghostwriter many corporate leaders, politicians, athletes and other busy people would never write their “autobiography.” Or create a blog, write an editorial or develop a presentation for lucrative speaking engagements. Some very powerful people believe in ghosts. They just don’t admit it in public.
My name is Douglas Glenn Clark and I am often invisible to the people whose eyes pore over the writing I do for others. I don’t mind standing in the shadows if it means one of my clients is finally receiving the recognition he or she truly deserves — thanks to their novel, memoir, self-help guidebook, or business title.
I also write extensively for businesses. Story is key to the public awareness of your products and services. Monthly retainers allow sole proprietors and corporate marketing departments to choose from a menu of content types: Web pages, editorials, feature stories, newsletters and press releases.
Wow! Another great job. It’s funny and communicates the message really well. We can only begin by thanking you for all you have done for us! Your professional yet friendly personality makes working with you a pleasure."
— Sergio Briceno, CEO, CaseCruzer
Content is a never-ending story:
“If you’ve heard this story before, don’t stop me, because I'd like to hear it again.” — Groucho Marx
Books: I am the author of…” always garners attention and respect because a book is a testament to a worthy life. Share your story to build reputation, awareness of your expertise and, in some cases, a revenue stream. My services are ideal for business titles, memoirs and fiction.
Expert articles/Case Studies/White Papers can build traffic to your website. These same stories might also interest trade publications, which are always seeking material. Call me to learn how this “soft” sell approach can create great dividends for startups and established businesses.
News press releases are easy to post online and quickly spread news of events, promotions and new products. Many of my press releases have been picked up by online business news organizations, including the Wall Street Journal and Forbes.
This is excellent. I believe not only is this on-point with the client’s themes, but I feel they will love the conciseness and clear message.”
— Nick Alt, president, Clear-Media
Website copy must be refreshed to engage search engines and visitors. A static site won’t draw the kind of attention you deserve.
Company blog is not merely a place to express opinions. Speak to your audience with helpful information and you’ll build traffic to your website and products.
Social media are here to stay, and they have changed the way large and small businesses communicate with existing and prospective customers.
Monthly newsletters can reap big benefits for an individual or company. Keep them fairly short, perhaps one or two pages with useful info, tips about products and services — even exclusive discounts for subscribers. They can be a very smart way to stay in touch with your fan base or client list.
Your stuff got some really great exposure for us. Pick ups like these (e.g. Forbes and Wall Street Journal) are great ammunition for us!”
— Mike Bearden, CPD Industries